Author Archives: jaredcoleman

Best Practice E-commerce Product Pages

Product pages are the most essential pages of your website, so it is absolutely crucial to get their content and their design up to best practice standard. We interviewed our lead SEO expert Jared Coleman about general E-Commerce Best Practices. Originally from a print design background, Kerrin approaches client projects in a slightly different way. […]

Why E-commerce Managers are essential for online brands?

As e-commerce revenue generation accelerates, the role of an e-commerce manager becomes more and more vital, as online business continue to grow. From data to digital marketing an e-commerce managers primary function is to help brands sell more online. This role will vary from company to company, in both responsibilities and job title. Some e-commerce […]

How to create online sales

Retailers have used psychology for years to influence customers into spending or increasing their basket total. The psychology of spend is big business. But without a physical store, how do e-commerce merchants apply the same techniques? It all comes back to one important book and methodology, which even though it was written in 1984, still […]

How to work with Influencers

Influencer marketing isn’t a new concept. After all, word of mouth has been a source of product recommendation for a very long time and influencer marketing works around the same principles. We define influencer marketing as when a company works with influential people within their industry to produce content that allows for a wider audience […]

How to avoid abandoned carts?

The current rate of shopping cart abandonment is 79%. That is 79% of shoppers abandon their purchase at checkout for one reason or another. This article will help you make changes to lower this percentage and increase your e-commerce revenue. In the realm of bricks-and-mortar stores, the percentage of cart abandonment is much lower. For […]

How to create a website specification

Every website project should start with a specification. This should outline the objectives for your website along with any deadline or budget constraints. Below we’ve outlined an example template for next time you’re considering a new website. 1. INTRODUCE YOURSELF Briefly explain what your organisation does, this provides the background to the project. Useful information includes: […]

GDPR: Is your website front-end compliant?

Let’s start with a short disclaimer. We are not lawyers. This blog post is not legal advice and is for informational and/or educational purposes only. Any reliance you place on such information is therefore strictly at your own risk. Essentially, please seek legal advice about GDPR compliance if you haven’t already done so. Only qualified […]

What does GDPR law mean for South African websites?

The EU’s General Data Protection Regulation (GDPR) comes into effect 25 May 2018, but what does this mean for e-commerce businesses, especially those who rely on SaaS based solutions such as Shopify? WHAT IS THE GDPR? The GDPR will force any company in the European Union, and those who do business inside the EU, to […]

Drive Your Brand to Global Success with an International Fulfilment Partner

Are you spending too much on shipping items overseas? You could get your money back by partnering with an international fulfilment centre… If you’re selling to a global market, you will hopefully be shipping products overseas on a regular basis and are experiencing an increase in sales.  But if you are fulfilling international orders yourself, […]