HD Lubricants

Heavy Duty Oils & Lubricants.

HD Lubricants is the main worldwide lubricant provider, conveying market-driving greases to customers. Heavy-Duty Lubricants conveys world-class mechanical experiences to its items, offering you the best definitions for your vehicle.

Overview

HD Lubricants is the main worldwide lubricant provider, conveying market-driving greases to customers. Heavy-Duty Lubricants conveys world-class mechanical experiences to its items, offering you the best definitions for your vehicle.

Our Vision

At geeklab we design apps day in and day out, but every once in a while an opportunity comes along where we invest our own time and capital in a product that we really believe in. Geeklab is a sweat equity partner on HD Lubricants and contributes all product design, UX design, UI design and front-end development time to the project. HD Lubricants was launched at the end of 2015.

Services

  • UX Design
  • UI Design
  • Label Design Design
  • Pricelist Design
  • Web Application
  • Branding
  • Social Media Management
  • Website HTML & CSS

Find the right Oil for your motor.

Place your order for collection or drop off

Process your payment & get your oil from an easy online platform.

Design Process

This project is made up of different components that each needed to be wireframed and designed, from product designs, mockups, e-commerce systems, so it was important that the design process look at them as a whole and how they fit together.

The product has undergone several iterations to reach the level of simplicity of its current state. After an extensive product design and wireframing phase, we built it, took it to market, gathered feedback and then headed back to the drawing board to make some significant changes.

Logo Design

After several variations, we decided on a logo typeface that felt in line with the ideals of sporty, powerful and motorised vision that we had in mind when crafting the company’s branding.

Icon Designs

The icons, a stylised variation of engine symbols, references the idea of fast, effortless lubrication, and was extended out into the icons.